Is your audience actually seeing your ads? While everyone is talking about advertising’s inventory problem, few are talking about its attribution problem. The reality is that not all media touchpoints are created equal — some are viewed, some are not. In this “All In Perspective” video, Matt Scharf, Group Manager, Display Media Operations and Analytics at Adobe, shares tips for tackling both issues from a marketing practitioner and CMO perspective.
1— He shares two ways a marketing practitioner can solve for inventory and attribution issues.
2— He shares advice for CMOs looking to identify and avoid media waste.
Learn more about how Adobe can help you achieve your goals to become an Experience Business: http://www.adobe.com/marketing-cloud.html