Marketers and agencies today are increasingly looking to reach specific audiences, and Adobe Marketing Cloud provides a suite of solutions that help media buyers understand, define and engage consumers across channels. To connect marketers with their desired audience, Adobe Primetime TV Media Management (TVMM) offers a TV ad planning and yield optimization platform that monetizes multiscreen TV by enabling sellers to express inventory in the context of target audiences. TVMM is the first platform designed from the ground up to monetize IP-based distribution of live, linear, and on-demand content. Audience-based, addressable TV advertising is inherently difficult because of platform fragmentation and cross-device measurement deficiencies, and TVMM has been designed specifically to address these challenges.

Learn how to boost yield, reduce media waste and double your forecasting accuracy with TVMM at http://adobe.com/primetime.

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